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JD Power Awards

Kia Soul

Award Claim: "Highest Ranked Compact Multi-Purpose Vehicle in Initial Quality, 3 Years in a Row"

Disclaimer: The Kia Soul received the lowest number of problems per 100 vehicles reflecting higher quality among compact multi-purpose vehicles in the J.D. Power 2015-2017 U.S. Initial Quality Studies. 2017 study based on 77,419 total responses, evaluating 189 models, and measures the opinions of new 2017 vehicle owners after 90 days of ownership, surveyed in February-May 2017. Your experiences may vary. Visit jdpower.com/cars.

Kia Sorento

Award Claim: "Highest Ranked Midsize SUV in Initial Quality, 2 out of 3 Years in a Row"

Disclaimer: The Kia Sorento received the lowest number of problems per 100 vehicles reflecting higher quality among midsize SUVs in the J.D. Power 2015 and 2017 U.S. Initial Quality Studies. 2017 study based on 77,419 total responses, evaluating 189 models, and measures the opinions of new 2017 vehicle owners after 90 days of ownership, surveyed in February-May 2017. Your experiences may vary. Visit jdpower.com/cars.

Kia Forte

Award Claim: "Highest Ranked Compact Car in Initial Quality"

Disclaimer: The Kia Forte received the lowest number of problems per 100 vehicles reflecting higher quality among compact cars in the J.D. Power 2017 U.S. Initial Quality Study based on 77,419 total responses, evaluating 189 models, and measures the opinions of new 2017 vehicle owners after 90 days of ownership, surveyed in February-May 2017. Your experiences may vary. Visit jdpower.com/cars.

Kia Cadenza

Award Claim: "Highest Ranked Large Car in Initial Quality"

Disclaimer: The Kia Cadenza received the lowest number of problems per 100 vehicles reflecting higher quality among large cars in the J.D. Power 2017 U.S. Initial Quality Study based on 77,419 total responses, evaluating 189 models, and measures the opinions of new 2017 vehicle owners after 90 days of ownership, surveyed in February-May 2017. Your experiences may vary. Visit jdpower.com/cars.

Kia Niro

Award Claim: "Highest Ranked Small SUV in Initial Quality"

Disclaimer: The Kia Niro received the lowest number of problems per 100 vehicles reflecting higher quality among small SUVs in the J.D. Power 2017 U.S. Initial Quality Study based on 77,419 total responses, evaluating 189 models, and measures the opinions of new 2017 vehicle owners after 90 days of ownership, surveyed in February-May 2017. Your experiences may vary. Visit jdpower.com/cars.

Combined IQS Award Language

Award Claim: "Highest Ranked Large Car, Compact Car, Small SUV, Midsize SUV, and Compact Multi-Purpose Vehicle in Initial Quality"

Disclaimer: The Kia Cadenza, Kia Forte, Kia Niro, Kia Sorento, and Kia Soul received the lowest number of problems per 100 vehicles reflecting higher quality in their respective segments in the J.D. Power 2017 U.S. Initial Quality (IQS) Study, based on 77,419 total responses, evaluating 189 models, and measures the opinions of new 2017 vehicle owners after 90 days of ownership, surveyed in February-May 2017. Your experiences may vary. Visit jdpower.com/cars.

Brand Claims

In Kia communications, the following additional brand claims may be cited in addition to (not as a substitute for) the combined IQS award Claims listed above. This brand claims can be used as a headline or in advertising body copy and must be in close proximity to the combined IQS award Claims. Also, at least one awarded model must be featured in the ad.

Option 1: Kia is the highest ranked brand in initial quality for the second consecutive year and has received more awards than any other brand in the J.D. Power 2017 U.S. Initial Quality Study.

Option 2: Highest ranked brand in Initial Quality, two years in a row.

Option 3: Kia has received more J.D. Power Initial Quality awards than any other brand.